OUR SOLUTIONS

 

 

 

 

DEFINITION AND OPTIMIZATION OF PORTFOLIO

THIS IS ONE OF INDUSTRY’S GREATEST CHALLENGES:

Launching products that in fact complement their portfolio and have a large potential for mobilization.REDSis equipped with innovative and effective methods and tools to assist our clients in meeting this challenge:

  • FacialRecognitionforConceptTests:understanding the emotions elicited by the concepts and by product propositions makes both diagnostic analysis and route corrections more effective:

  • ConjointAnalysisusing cutting-edge software that allows for analyses from different market perspectives. They are extremely efficient for price elasticity studies, portfolio optimization, and ideal product configuration.

  • Product testing that addresses not only the sensory aspect but also the emotional aspects of products, using facial recognition or neurometric assessment.
 

concept tests

WE KNOW THAT REASONING IS ONLY A PART OF THE PRODUCT CHOICE PROCESS…ESPECIALLY FOR NEW PRODUCTS.

For that reason, we base our Concept Tests not only on basic KPIs but also on the concept’s emotional engagement potential. And that is why we use facial recognition and the latest in neuroscience, allowing simple and flexible application in any environment.

 

PRICEELASTICITY

WE ALSO EMPLOY MARKET SIMULATION MODELS, ENABLING THE EVALUATION OF VARIOUS SCENARIOS IN ORDER TO ASSESS THE BEST OPPORTUNITY.

Our studies are carried out by professionals having broad experience in this area, ensuring actionable results for our clients.

 

PRODUCTTESTS

THIS IS ANOTHER AREA OF EXPERTISE FOR REDS.

Which is why we know what works and what doesn’t work in terms of product testing...

One of the things that work is giving consumers space to express themselves during the tests. For that reason, whenever possible we add online diaries and channels of communication so that we can maintain contact with these consumers at all times during the test.