By understanding how consumers relate, we identify new opportunities for product launches, positioning of brands or of variants. But the most important secret for the success of studies of this type is delivery: REDS delves deep into the opportunities identified, presenting them dynamically and interactively, involving the main stakeholders and facilitating their business decision making.
We know that the more companies try to tailor efforts for “everyone”, the more generic and impersonal they become. By segmenting we are able to identify groups of consumers having common characteristics, making it possible to think about offerings that specifically target those clients we find most interesting or that have the best economic potential or the greatest likelihood of adhering to the value proposition of the brands in question.
