OUR SOLUTIONS

 

 

 

POINT OF SALE

EACH STEP IN THE SHOPPER’S JOURNEY HAS DISTINCT IMPLICATIONS FOR THE INDUSTRY.

Consequently, they require different investigations to understand shoppers’ motivations and behavior.
REDS has extensive expertise in this area, with specific methods and analyses for each need.

For Shopper studies, REDS counts on a strategic partnership with IVD Shopper, a specialist in developing virtual environments.

Pré-Shopping

Offer what the shopper needs


Be part of the shopping list

  • Shopping Habits
  • Shopper Segmentation
  • Triggers & Barriers
  • Planning of flyers / promotions
Shopping

Be in the right place

With the right price

With the right promotions

With the right packaging

And…with the right POS material

  • Path to Purchase
  • Placement
  • Decision Tree
  • Planogram testing
  • Packaging test
  • POS material testing
  • POS auditing
Post-Shopping

Have the largest possible share of basket

Ensure repeat sales

  • Cross-category strategy
  • Basket Analysis
  • Flyers/sales/price point t